Most Internet marketers seem to believe their only option for contacting potential new customers is via the Internet. By not putting other avenues of communication to good use, you could be missing out on valuable opportunities. Direct mail lets you contact people you otherwise would never have reached, especially if you’re aiming at people in your local area. So how can direct mail be so effective at improving your business and boosting your profits? These tips should give you a great starting point.
First of all, let’s look at some ways to break traditional rules in regard to sending out direct mail to potential clients. Direct mail is, after all, a different medium than email. You have a little bit more room to let your creativity show. Why not go for this? You could create an oddly shaped flyer. Go for doing poetry, not prose, when writing out the copy. The trick is to keep things feeling creative and not cheesy. There is a fine line here. It is important to test your creative ideas before sending it out to potential clients. Instead of sending out something formal (like most people do!) you can send out your creativity in the written word. Think outside of the box! Never be afraid to do so.
You must always be sure you test your results at all times. There isn’t a precise formula for creating direct mails that actually compel everyone to read them. These things tend to change frequently. Think of ways you can monitor the results and responses you get from your direct mailings so you can keep track of what’s working and what’s not. Create a couple of different versions of the same mail and then monitor which ones yield results and which ones don’t. Keep careful track of this information, as it can be helpful for creating future mailings you wish to send out.
Add a free gift if you want people to really remember your name. Bookmarks, magnets, and other small items with your name and business information can take you far. It needs to be useful to your audience and not heavy enough to increase postage too much. While it’s possible they could throw the flyer out without ever reading it, they’ll think of you and your business every time they use the gift you included. It might take months before you actually see a return on that investment but you’ll be bringing in sales a long time after your initial campaign has ended.
Direct mail is very much alive and kicking, but most people overlook it. Internet marketers often focus solely on online marketing methods, but direct mail still allows you to draw people to your online business in such a positive way. Direct mail gives you access to potential new customers who otherwise may never have found you online, which is an excellent way to boost sales. Use the tips we’ve talked about here to help yourself get a good start on seeing the results that you want to see. Bulk Mailing Asheville is here to help you with any of your direct mail needs!